A permanent trial mark and a spendable credit grant
Both entries produce free output that behaves like a trial rather than a standing tier. On one the mark on that material is stated to be permanent; on the other the free allowance simply runs out. As of 2026-09-22.
| On this question | Luma AI | Runway |
|---|---|---|
| Shape of the free offering | A plan, with a permanence rule | A one-time credit allocation |
| Earlier files after paying | Stated to keep the watermark | Not addressed |
| How the free value was read | A sentence in a licensing guide | An omission from a plan grid |
| Recovery | Generate the shot again | Pay, then export |
| Second route to the models | None documented | API pricing, which omits the line |
Inclusion rule. One row per question on which these two entries can be compared from their own published pages. Questions neither vendor addresses are left out rather than filled with a dash. Order. Fixed order: the mechanism first, then who holds it, then what it leaves behind.
| Generator | Free tier | Document read |
|---|---|---|
| Luma AI | Watermark, not lifted by a later upgrade | licensing guide |
| Runway | No watermark-free output listed | pricing page |
Inclusion rule. The two entries on this page, with the value each one's own pages support in the column they diverge on. Order. Alphabetical by generator name.
1Trial-shaped, for two different reasons
A standing free plan produces files indefinitely. Both of these produce a burst and then stop, but by different means: one is a one-time credit allocation rather than a recurring monthly amount, and the other is a plan whose output is permanently marked, which makes using it for production pointless.
Either way the material this column describes is mostly evaluation work, and evaluation work has a habit of surviving into finished projects. The difference is what happens when somebody notices: on one entry a payment fixes the next export, on the other nothing fixes the file.
2A sentence against an omission
These two free cells also differ in evidence class. One is a sentence in a licensing guide, which survives a redesign of any pricing page and stays quotable. The other is read from the absence of a paid feature line in the free column of a grid, which has to be re-established every time the grid moves.
The sturdier reading happens to be the worse news, which is the pattern across this column: vendors who state their free-tier behaviour outright tend to be stating something restrictive, because a permissive free tier is advertised rather than disclosed.
3What a reader should carry away from each
From the permanence entry: decide the plan before generating anything worth keeping, because regenerating returns a different file and re-approval costs more than the subscription did. From the credit-grant entry: the free output exists in small quantity and the vendor has not said what happens to it.
Neither vendor names a provenance standard or a metadata field, so neither file carries anything a later recipient could inspect. On material that leaks out of an evaluation into a finished cut, the visible mark is the only published trace on either row.
4Sources
- ControlAfter a cancellation or downgrade, new generations fall under the Free plan terms and may include a watermark, while earlier Free and Lite output keeps its watermarktied to the state of the subscription
- Free tierThe free plan's feature list does not include watermark-free outputby omission from the feature list
Both values above are read from the vendor pages linked in the rows: lumalabs.ai and runway.com, on 2026-09-22. Each entry has its own page, Luma AI and Runway, and the rule for the column they diverge on is on the free tier column page. Other pairs: a reason, or no route, ten dollars, or twenty-eight.