Transcode: a format change, and a new container
A transcode converts a file to a different codec or container. Where a re-encode may preserve a structure, a transcode replaces it, so anything attached to the old container has to be deliberately migrated. As of 2026-09-22.
| The term | Transcode |
|---|---|
| What it names | Converting a file to a different codec or container format |
| What it is not | Re-compressing into the same format, which may preserve structure |
| Where the register uses it | Reasoning about what a delivered file still carries |
Inclusion rule. Words this site uses in a narrow sense, where the ordinary sense would lead a reader to misread a cell. No vendor statement appears on this page. Order. Fixed order: what the word names, what it excludes, then where it is used here.
1Why the distinction from a re-encode is worth keeping
A re-encode into the same format can sometimes carry structures forward, because the tool has somewhere obvious to put them. A transcode has to map between two different ways of organising a file, and a block with no equivalent in the target format has nowhere to go.
So a transcode is the stronger version of the same risk. Any workflow that involves delivering to a platform includes at least one, because platforms standardise on their own formats regardless of what was uploaded.
2What a publisher can and cannot control
An export from an editing tool is controllable: a setting exists, somebody can be told to use it. A transcode performed by a destination after upload is not, and it happens after the point at which anybody involved can check the result.
That asymmetry is why the register's file-contents column is less useful than it looks for reasoning about published video. A manifest that survives an editor may not survive the platform, and no vendor page in this register addresses the second step at all.
3The layer that does not care
A burned-in mark is indifferent to format. It is part of the picture, and every format carries a picture, so it arrives wherever the video arrives. That indifference is why regulators and publishers treat visible marking as the layer that actually reaches an audience.
An in-picture invisible signal is designed for the same indifference, and its publisher's own pages name compression among the transformations it should survive. The register records the claim and runs no files to test it.
Nothing on this page is a vendor statement; the values it helps read are on the support table, with the page and the date each one was read from. See also the machine-readable column, what survives an export. Nearby terms: metadata strip, container, crop.