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What each generator documents about marking its output

How Luma AI marks its output

Luma AI (lumalabs.ai) documents the mark in a licensing guide rather than on the plan grid, and it is the one entry here that says what happens to old files: a Free or Lite watermark stays after an upgrade. From 1 source page, read 2026-09-22; no maker pays to be listed.

What decides this vendor's watermark is the date the file was madeOn the licensing guide the mark belongs to the generation rather than to the account. A file made on Free or Lite keeps its watermark after an upgrade, and the clean files made while a paid plan was active are not described as changing when that plan ends.Generated on Free or LiteGenerated on Plus or aboveWhat the file carriesA watermarkNo watermarkAfter an upgradeThe watermark staysUnchangedAfter a downgradeStill markedLater files fall back to Free termsUse the guide permitsPersonal use onlyCommercial useRead from the licensing guide, not the plan grid
Fig. 1 The consequence is that a trial run cannot be cleaned up by paying later. It has to be generated again.
Field by field, what each vendor statesFilled where the vendor publishes something in that field, hollow where its pages say nothing.Field by field, what each vendor statesWhat the vendor's pages stateWhat the vendor'spages stateFree tierFree tier — What the vendor's pages state: Watermark, not lifted by a later upgradePaid tierPaid tier — What the vendor's pages state: No watermark from Plus ($30/mo)User toggleUser toggle — What the vendor's pages state: Plan benefit, fixed at generationMachine-readable markingMachine-readable marking — What the vendor's pages state: Not documented
Fig. 2 Filled where the vendor publishes something in that field, hollow where its pages say nothing.
The four fields this site records, for Luma AI. Read from the vendor's licensing guide on 2026-09-22.
FieldWhat the vendor's pages state
Free tierWatermark, not lifted by a later upgrade
Paid tierNo watermark from Plus ($30/mo)
User togglePlan benefit, fixed at generation
Machine-readable markingNot documented

Inclusion rule. Fields are the same four for every generator on this site; a field the vendor does not publish is recorded as not documented rather than inferred from how the product behaves. Order. Fixed field order, identical on every generator page.

1The mark is attached to the generation, not to the account

Most plan tables answer a question about the present tense: on this plan, output comes out clean. Luma's licensing guide answers a second question nobody else here addresses, which is what happens to the files already made. Content generated on Free or Lite carries a watermark that the guide says cannot be removed even if the subscription is upgraded later, and the same paragraph keeps the personal-use restriction attached to those older generations regardless of subscription changes.

That single sentence changes how a production has to plan. On the other plan-gated entries in this register, an upgrade is a purchase decision that can be made when delivery approaches. Here the state of a file is decided at the moment it is generated, so a trial run made on the free plan is not material that a later payment can clean up. It has to be generated again.

2Downgrading runs the same rule in reverse

The guide also covers cancellation. New generations after a downgrade fall under the Free plan terms, described as limited usage, non-commercial use and possibly including a watermark, while the clean files produced while the subscription was active are not described as changing. The boundary in both directions is the date a file was made, which is a more precise rule than the register usually gets from a vendor and a stricter one to live with.

The crossing point itself is ordinary: the pricing page lists Plus at $30 a month, with Pro at $90 and Ultra at $300 above it, and the licensing guide groups Plus, Unlimited and Enterprise together as the plans whose output carries commercial rights and no watermark. Nothing on either page names a provenance standard or a metadata field, so the machine-readable field is recorded as not documented.

3The same field, across every generator

Free tier, generator by generatorFree tier, every generator, Luma AI marked. Hollow means the vendor's pages say nothing there; the exact wording is in the rows below. Recorded 2026-09-22.Free tier, generator by generatorFree tierAmazon Nova Reel — Free tier: Invisible watermark on all videosAmazon Nova ReelD-ID — Free tier: Full-screen watermark on the trialD-IDFliki — Free tier: Includes Fliki watermarkFlikiHeyGen — Free tier: Watermark removal not includedHeyGenKling AI — Free tier: Brand watermark on outputKling AILTX Studio — Free tier: No watermark-free output listedLTX StudioLuma AI — Free tier: Watermark, not lifted by a later upgradeLuma AIPictory — Free tier: No free plan is published at allPictoryPika — Free tier: No watermark-free downloadPikaRunway — Free tier: No watermark-free output listedRunwaySceneMixer — Free tier: Corner badge at delivery, on by defaultSceneMixerSora — Free tier: Visible moving watermark on downloadsSoraSynthesia — Free tier: Logo removal not listed on BasicSynthesiaVeo — Free tier: SynthID watermark on all videosVeoWan — Free tier: Not documentedWan
Fig. 3 Free tier, every generator, Luma AI marked. Hollow means the vendor's pages say nothing there; the exact wording is in the rows below. Recorded 2026-09-22.
Free tier, every generator, with Luma AI marked. Recorded 2026-09-22.
GeneratorFree tier
Amazon Nova ReelInvisible watermark on all videos
D-IDFull-screen watermark on the trial
FlikiIncludes Fliki watermark
HeyGenWatermark removal not included
Kling AIBrand watermark on output
LTX StudioNo watermark-free output listed
Luma AIWatermark, not lifted by a later upgrade
PictoryNo free plan is published at all
PikaNo watermark-free download
RunwayNo watermark-free output listed
SceneMixerCorner badge at delivery, on by default
SoraVisible moving watermark on downloads
SynthesiaLogo removal not listed on Basic
VeoSynthID watermark on all videos
WanNot documented

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

Paid tier, generator by generatorPaid tier, every generator, Luma AI marked, read the same way as the free-tier figure above.Paid tier, generator by generatorPaid tierAmazon Nova Reel — Paid tier: Same mark, no removal documentedAmazon Nova ReelD-ID — Paid tier: Still marked on Lite; clean above itD-IDFliki — Paid tier: No watermark on the paid plansFlikiHeyGen — Paid tier: Removal from Creator ($29/mo)HeyGenKling AI — Paid tier: Removal from Standard ($10/mo)Kling AILTX Studio — Paid tier: No watermarking from Lite ($15/mo)LTX StudioLuma AI — Paid tier: No watermark from Plus ($30/mo)Luma AIPictory — Paid tier: No watermark from Starter ($25/mo yearly)PictoryPika — Paid tier: Watermark-free from $28 ProPikaRunway — Paid tier: Watermark-free on paid plansRunwaySceneMixer — Paid tier: Off for paid members; the invisible layer staysSceneMixerSora — Paid tier: Not documentedSoraSynthesia — Paid tier: Remove Synthesia logo from Starter ($29/mo)SynthesiaVeo — Paid tier: Same mark, no removal documentedVeoWan — Paid tier: API parameter, default falseWan
Fig. 4 Paid tier, every generator, Luma AI marked, read the same way as the free-tier figure above.
Paid tier, every generator, with Luma AI marked. Recorded 2026-09-22.
GeneratorPaid tier
Amazon Nova ReelSame mark, no removal documented
D-IDStill marked on Lite; clean above it
FlikiNo watermark on the paid plans
HeyGenRemoval from Creator ($29/mo)
Kling AIRemoval from Standard ($10/mo)
LTX StudioNo watermarking from Lite ($15/mo)
Luma AINo watermark from Plus ($30/mo)
PictoryNo watermark from Starter ($25/mo yearly)
PikaWatermark-free from $28 Pro
RunwayWatermark-free on paid plans
SceneMixerOff for paid members; the invisible layer stays
SoraNot documented
SynthesiaRemove Synthesia logo from Starter ($29/mo)
VeoSame mark, no removal documented
WanAPI parameter, default false

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

User toggle, generator by generatorUser toggle, every generator, Luma AI marked, read the same way as the free-tier figure above.User toggle, generator by generatorUser toggleAmazon Nova Reel — User toggle: Not documentedAmazon Nova ReelD-ID — User toggle: Plan benefit, not a settingD-IDFliki — User toggle: Plan benefit, not a settingFlikiHeyGen — User toggle: Plan benefit, not a settingHeyGenKling AI — User toggle: Plan benefit, not a settingKling AILTX Studio — User toggle: Plan benefit, not a settingLTX StudioLuma AI — User toggle: Plan benefit, fixed at generationLuma AIPictory — User toggle: Plan benefit, not a settingPictoryPika — User toggle: Plan benefit, not a settingPikaRunway — User toggle: Plan benefit, not a settingRunwaySceneMixer — User toggle: Plan benefit, a switch for paid membersSceneMixerSora — User toggle: Not documentedSoraSynthesia — User toggle: Plan benefit, not a settingSynthesiaVeo — User toggle: Not documentedVeoWan — User toggle: A request parameter, not a planWan
Fig. 5 User toggle, every generator, Luma AI marked, read the same way as the free-tier figure above.
User toggle, every generator, with Luma AI marked. Recorded 2026-09-22.
GeneratorUser toggle
Amazon Nova ReelNot documented
D-IDPlan benefit, not a setting
FlikiPlan benefit, not a setting
HeyGenPlan benefit, not a setting
Kling AIPlan benefit, not a setting
LTX StudioPlan benefit, not a setting
Luma AIPlan benefit, fixed at generation
PictoryPlan benefit, not a setting
PikaPlan benefit, not a setting
RunwayPlan benefit, not a setting
SceneMixerPlan benefit, a switch for paid members
SoraNot documented
SynthesiaPlan benefit, not a setting
VeoNot documented
WanA request parameter, not a plan

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

Machine-readable marking, generator by generatorMachine-readable marking, every generator, Luma AI marked, read the same way as the free-tier figure above.Machine-readable marking, generator by generatorMachine-readable markingAmazon Nova Reel — Machine-readable marking: Invisible watermark plus C2PA Content CredentialsAmazon Nova ReelD-ID — Machine-readable marking: Not documentedD-IDFliki — Machine-readable marking: Not documentedFlikiHeyGen — Machine-readable marking: Not documentedHeyGenKling AI — Machine-readable marking: Not documentedKling AILTX Studio — Machine-readable marking: Not documentedLTX StudioLuma AI — Machine-readable marking: Not documentedLuma AIPictory — Machine-readable marking: Not documentedPictoryPika — Machine-readable marking: Not documentedPikaRunway — Machine-readable marking: Not documentedRunwaySceneMixer — Machine-readable marking: Invisible watermark or content credentialSceneMixerSora — Machine-readable marking: C2PA on every asset, standard namedSoraSynthesia — Machine-readable marking: Not documentedSynthesiaVeo — Machine-readable marking: SynthID, with a verification platform namedVeoWan — Machine-readable marking: Not documentedWan
Fig. 6 Machine-readable marking, every generator, Luma AI marked, read the same way as the free-tier figure above.
Machine-readable marking, every generator, with Luma AI marked. Recorded 2026-09-22.
GeneratorMachine-readable marking
Amazon Nova ReelInvisible watermark plus C2PA Content Credentials
D-IDNot documented
FlikiNot documented
HeyGenNot documented
Kling AINot documented
LTX StudioNot documented
Luma AINot documented
PictoryNot documented
PikaNot documented
RunwayNot documented
SceneMixerInvisible watermark or content credential
SoraC2PA on every asset, standard named
SynthesiaNot documented
VeoSynthID, with a verification platform named
WanNot documented

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

4Sources

Every line above is read from the licensing guide published at lumalabs.ai, checked 2026-09-22. The same four fields for every generator are on the support table, and the column definitions are on the fields pages. Next along the register: LTX Studio, Pictory.

  • Free tier
    Content generated on the Free and Lite plans carries a watermark that cannot be removed, even if the subscription is upgraded laterstated on the licensing pageLuma, Dream Machine licensing guide / recorded 2026-09-22
  • Paid tier
    Content generated under the Plus, Unlimited and Enterprise plans carries commercial usage rights with no watermarkfrom Plus upwardLuma, Dream Machine licensing guide / recorded 2026-09-22
  • Control
    After a cancellation or downgrade, new generations fall under the Free plan terms and may include a watermark, while earlier Free and Lite output keeps its watermarktied to the state of the subscriptionLuma, Dream Machine licensing guide / recorded 2026-09-22
  • Machine-readable marking
    Not documented on the vendor's public pages (as of 2026-09-22)not raised on the licensing pageLuma, Dream Machine licensing guide / recorded 2026-09-22