Reframe: recomposing for a different shape of screen
A reframe recomposes a shot for a different aspect ratio: a horizontal generation cut to vertical, or the reverse. It is routine in short-form work, and no page in this register says what it does to a mark. As of 2026-09-22.
| The term | Reframe |
|---|---|
| What it names | Recomposing a shot for a different aspect ratio |
| What it is not | A crop for its own sake, which keeps the same shape |
| Where the register uses it | The gap named in every visible-mark reading |
Inclusion rule. Words this site uses in a narrow sense, where the ordinary sense would lead a reader to misread a cell. No vendor statement appears on this page. Order. Fixed order: what the word names, what it excludes, then where it is used here.
1A production operation, not an attack
Vertical delivery from horizontal material and horizontal delivery from vertical are both ordinary. The operation exists because platforms want different shapes, and it happens in the edit rather than in an attempt to remove anything.
It is nonetheless the operation most likely to move a mark out of frame by accident. A lower-right stamp on a wide frame may simply not be inside a vertical cut of the middle of that frame, and nobody involved has thought about marking at all.
2What no vendor publishes about it
Behaviour at other aspect ratios is unpublished across the whole register. Nothing says whether a mark is re-placed when a generation is requested vertically, whether it scales with the frame, or whether it occupies a fixed proportion of the shorter edge.
That is a real gap rather than a pedantic one, because the products here are used heavily for short-form vertical video and a good deal of their output is generated wide and delivered narrow. The readings name the gap rather than filling it from a sample.
3Why the register will not infer it
A mark's position in one downloaded clip at one aspect ratio is one observation. Inferring a placement rule from it would put a guess beside carefully sourced values, and the guess would be the part readers quoted, because it answers the question they actually have.
So the columns record what is published and the prose says what a reader would need. In this case that is a single sentence from any vendor about how its mark is placed at more than one shape of frame.
Nothing on this page is a vendor statement; the values it helps read are on the support table, with the page and the date each one was read from. See also the machine-readable column, what survives an export. Nearby terms: lossy compression, frame-rate change, composite step.