GateTrue

What each generator documents about marking its output

Luma AI's crossing point does not reach backwards

Luma AI's licensing guide groups Plus, Unlimited and Enterprise as the plans whose output carries commercial rights and no watermark. The pricing page lists Plus at thirty dollars a month. As of 2026-09-22.

A crossing point that applies to one direction in timePaying moves the product into a state where new output carries no watermark and commercial rights. The guide says explicitly that files generated before the payment keep their mark, which makes the upgrade a scheduling decision as well as a purchase.Before payingOutput on thefree or entryplan,watermarked.PaymentThe upgradeThe accountmoves to theplan where themark stops.Takes effectforwardAfter payingNew generationsare clean andcarrycommercialrights.Earlier filesunchangedThe earlierfilesStill marked,and stated notto be cleanedby the upgrade.What the payment reachesA model asked the same question twice returns a different file, so regenerating approvedmaterial is not the same as re-exporting it.
Fig. 1 On rows where the vendor is silent about earlier files, the register records the crossing point and claims nothing in either direction.
One cell of the register, and what it rests on. Read from the vendor's licensing guide on 2026-09-22.
The readingWhat it holds
The recorded valueNo watermark from Plus ($30/mo)
The vendor's own wordsContent under Plus, Unlimited and Enterprise carries commercial usage rights with no watermark.
How the reading was takenRead from a licensing guide naming the plans, with the price taken from the pricing page.

Inclusion rule. One row for the value, one for the sentence or absence behind it, one for the method. Nothing here is drawn from output, support replies or coverage by anyone else. Order. Fixed order: the value, then its evidence, then the method.

A tier, with a price printed: the generators whose paid tier answer takes the same form. Recorded 2026-09-22.
GeneratorPaid tier
HeyGenRemoval from Creator ($29/mo)
Kling AIRemoval from Standard ($10/mo)
LTX StudioNo watermarking from Lite ($15/mo)
Luma AINo watermark from Plus ($30/mo)
PictoryNo watermark from Starter ($25/mo yearly)
PikaWatermark-free from $28 Pro
SynthesiaRemove Synthesia logo from Starter ($29/mo)

Inclusion rule. Generators whose pages name the plan at which the visible mark stops and print a list price beside that plan, so the crossing point can be quoted as a figure. Order. Alphabetical by generator name.

1A crossing point with a direction

Every crossing point in this column is prospective in practice. This is the one the vendor says so about. Files generated before the upgrade keep their watermark, and the guide states that in the same paragraph that groups the clean plans together, so the two halves of the row are read from one sentence apart.

What follows is a scheduling constraint rather than a budgeting one. Paying later is not equivalent to paying earlier, because the material produced in between is permanently in the other state. On the plan-gated rows where the vendor is silent, the register records the crossing point and makes no claim in either direction.

2Where the figure sits among the others

Thirty dollars a month is the highest crossing point recorded here, with Pro at ninety and Ultra at three hundred above it. The cheapest in this column is ten. That spread of three to one across seven priced rows is a fact about packaging: a logo costs the same to leave off at either end of it.

The three named plans are grouped rather than laid out as a boundary, which is a licensing document's way of speaking. The register takes the lowest of the three and the price beside it on the commercial page, and keeps the grouping in the prose because the guide's own wording bundles commercial rights with the absence of a mark.

3Rights and marking bundled, which is not the general case

Here the clean file and the commercial licence arrive on the same plan, so there is no tier producing output a subscriber may not publish. On another entry in this register those two boundaries are a plan apart and produce exactly that.

The register keeps them in separate rows regardless. A vendor that bundles them today can unbundle them in a redesign, and a row that had merged the two would show no change when it happened. Nothing on either page names a provenance standard or a metadata field, so the file-contents cell stays at not documented on all three of the clean plans.

4Sources

  • Paid tier
    Content generated under the Plus, Unlimited and Enterprise plans carries commercial usage rights with no watermarkfrom Plus upwardLuma, Dream Machine licensing guide / recorded 2026-09-22
  • Free tier
    Content generated on the Free and Lite plans carries a watermark that cannot be removed, even if the subscription is upgraded laterstated on the licensing pageLuma, Dream Machine licensing guide / recorded 2026-09-22

The value above is read from lumalabs.ai, the vendor's licensing guide, on 2026-09-22. The whole row for this generator is on its own page, and the rule for what this column may hold is on the paid tier column page. Neighbouring readings: HeyGen, paid tier, Synthesia, paid tier.