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What each generator documents about marking its output

How Sora marks its output

Sora (openai.com) is documented in a system card rather than on a price list, and it is the first entry here to fill the machine-readable field: C2PA metadata on all assets, plus a visible moving watermark on downloads. As of 2026-09-22.

Three provenance layers, listed as a set with no plan attachedThe system card's provenance section lists three things the tooling for the vendor's own products is stated to include: metadata on every asset under an industry standard, a visible moving watermark on downloaded videos, and detection tools the vendor keeps internally. No tier, plan or setting is attached to any of the three.What a Sora file is described as carryingC2PA metadataOn all assets, described as verifiable origin through anindustry standard.Visible moving watermarkOn videos downloaded from the site or the app; moving, not afixed corner.Internal detection toolsHeld by the vendor, to assess whether a video or audio clip camefrom its products.No plan condition attached to any layer
Fig. 1 The strongest detection route here is the one an outside party cannot use; the metadata is the one anybody with a reader can.
Field by field, what each vendor statesFilled where the vendor publishes something in that field, hollow where its pages say nothing.Field by field, what each vendor statesWhat the vendor's pages stateWhat the vendor'spages stateFree tierFree tier — What the vendor's pages state: Visible moving watermark on downloadsPaid tierPaid tier — What the vendor's pages state: Not documentedUser toggleUser toggle — What the vendor's pages state: Not documentedMachine-readable markingMachine-readable marking — What the vendor's pages state: C2PA on every asset, standard named
Fig. 2 Filled where the vendor publishes something in that field, hollow where its pages say nothing.
The four fields this site records, for Sora. Read from the vendor's Sora 2 system card on 2026-09-22.
FieldWhat the vendor's pages state
Free tierVisible moving watermark on downloads
Paid tierNot documented
User toggleNot documented
Machine-readable markingC2PA on every asset, standard named

Inclusion rule. Fields are the same four for every generator on this site; a field the vendor does not publish is recorded as not documented rather than inferred from how the product behaves. Order. Fixed field order, identical on every generator page.

1Three provenance layers, listed together and priced at none of them

The system card's provenance section lists what the vendor's provenance tooling for its own products will include at general availability: C2PA metadata on all assets, a visible moving watermark on videos downloaded from sora.com or the Sora app, and internal detection tools that help assess whether a video or audio clip came from those products. Three layers, described as a set, with no plan, tier or setting attached to any of them anywhere in the document. The tense is the vendor's and is kept: this is a list of what the tooling is stated to include, read on the day the row was written.

That is the opposite shape to the plan-gated rows in this register, where the mark exists to be removed by a purchase. Here the mark is described as part of how the product works, and the paid field is recorded as not documented because the page that was read attaches no plan condition to it. That is a statement about this document, not a claim that no plan difference exists.

2A moving watermark and an internal detector are unusual in different ways

Moving is the load-bearing word in the visible layer. A static corner mark can be cropped away with the corner; a mark that travels has to be tracked across the frame to be removed cleanly. No size, path or duration is published, so the register records the wording and stops there, but the adjective is worth keeping because it is the only description of a mark's behaviour anywhere in this record.

The detection layer runs the other way. C2PA metadata is a standard anyone with a reader can check, while the internal tools are described as the vendor's own, which means the strongest detection route in this entry is the one an outside party cannot use. Both facts are recorded separately for that reason: what a file carries and who can read it are different questions.

3The same field, across every generator

Free tier, generator by generatorOne field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.Free tier, generator by generatorFree tierAmazon Nova ReelAmazon Nova Reel — Free tier: Invisible watermark on all videosD-IDD-ID — Free tier: Full-screen watermark on the trialFlikiFliki — Free tier: Includes Fliki watermarkHeyGenHeyGen — Free tier: Watermark removal not includedKling AIKling AI — Free tier: Brand watermark on outputLTX StudioLTX Studio — Free tier: No watermark-free output listedLuma AILuma AI — Free tier: Watermark, not lifted by a later upgradePictoryPictory — Free tier: No free plan is published at allPikaPika — Free tier: No watermark-free downloadRunwayRunway — Free tier: No watermark-free output listedSceneMixerSceneMixer — Free tier: Visible watermark, on by defaultSoraSora — Free tier: Visible moving watermark on downloadsSynthesiaSynthesia — Free tier: Logo removal not listed on BasicVeoVeo — Free tier: SynthID watermark on all videosWanWan — Free tier: Console always stamps AI generated
Fig. 3 One field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.
Every generator on one field, with Sora marked. Recorded 2026-09-22.
GeneratorFree tier
Amazon Nova ReelInvisible watermark on all videos
D-IDFull-screen watermark on the trial
FlikiIncludes Fliki watermark
HeyGenWatermark removal not included
Kling AIBrand watermark on output
LTX StudioNo watermark-free output listed
Luma AIWatermark, not lifted by a later upgrade
PictoryNo free plan is published at all
PikaNo watermark-free download
RunwayNo watermark-free output listed
SceneMixerVisible watermark, on by default
SoraVisible moving watermark on downloads
SynthesiaLogo removal not listed on Basic
VeoSynthID watermark on all videos
WanConsole always stamps AI generated

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

Paid tier, generator by generatorOne field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.Paid tier, generator by generatorPaid tierAmazon Nova ReelAmazon Nova Reel — Paid tier: Same mark, no removal documentedD-IDD-ID — Paid tier: Still marked on Lite; clean above itFlikiFliki — Paid tier: No watermark on the paid plansHeyGenHeyGen — Paid tier: Removal from Creator ($29/mo)Kling AIKling AI — Paid tier: Removal from Standard ($10/mo)LTX StudioLTX Studio — Paid tier: No watermarking from Lite ($15/mo)Luma AILuma AI — Paid tier: No watermark from Plus ($30/mo)PictoryPictory — Paid tier: No watermark from Starter ($25/mo yearly)PikaPika — Paid tier: Watermark-free from $28 ProRunwayRunway — Paid tier: Watermark-free on paid plansSceneMixerSceneMixer — Paid tier: Same switch, no plan condition statedSoraSora — Paid tier: Not documentedSynthesiaSynthesia — Paid tier: Remove Synthesia logo from Starter ($29/mo)VeoVeo — Paid tier: Same mark, no removal documentedWanWan — Paid tier: API parameter, default false
Fig. 4 One field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.
Every generator on one field, with Sora marked. Recorded 2026-09-22.
GeneratorPaid tier
Amazon Nova ReelSame mark, no removal documented
D-IDStill marked on Lite; clean above it
FlikiNo watermark on the paid plans
HeyGenRemoval from Creator ($29/mo)
Kling AIRemoval from Standard ($10/mo)
LTX StudioNo watermarking from Lite ($15/mo)
Luma AINo watermark from Plus ($30/mo)
PictoryNo watermark from Starter ($25/mo yearly)
PikaWatermark-free from $28 Pro
RunwayWatermark-free on paid plans
SceneMixerSame switch, no plan condition stated
SoraNot documented
SynthesiaRemove Synthesia logo from Starter ($29/mo)
VeoSame mark, no removal documented
WanAPI parameter, default false

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

User toggle, generator by generatorOne field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.User toggle, generator by generatorUser toggleAmazon Nova ReelAmazon Nova Reel — User toggle: Not documentedD-IDD-ID — User toggle: Plan benefit, not a settingFlikiFliki — User toggle: Plan benefit, not a settingHeyGenHeyGen — User toggle: Plan benefit, not a settingKling AIKling AI — User toggle: Plan benefit, not a settingLTX StudioLTX Studio — User toggle: Plan benefit, not a settingLuma AILuma AI — User toggle: Plan benefit, fixed at generationPictoryPictory — User toggle: Plan benefit, not a settingPikaPika — User toggle: Plan benefit, not a settingRunwayRunway — User toggle: Plan benefit, not a settingSceneMixerSceneMixer — User toggle: Yes, in settingsSoraSora — User toggle: Not documentedSynthesiaSynthesia — User toggle: Plan benefit, not a settingVeoVeo — User toggle: Not documentedWanWan — User toggle: A request parameter, not a plan
Fig. 5 One field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.
Every generator on one field, with Sora marked. Recorded 2026-09-22.
GeneratorUser toggle
Amazon Nova ReelNot documented
D-IDPlan benefit, not a setting
FlikiPlan benefit, not a setting
HeyGenPlan benefit, not a setting
Kling AIPlan benefit, not a setting
LTX StudioPlan benefit, not a setting
Luma AIPlan benefit, fixed at generation
PictoryPlan benefit, not a setting
PikaPlan benefit, not a setting
RunwayPlan benefit, not a setting
SceneMixerYes, in settings
SoraNot documented
SynthesiaPlan benefit, not a setting
VeoNot documented
WanA request parameter, not a plan

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

Machine-readable marking, generator by generatorOne field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.Machine-readable marking, generator by generatorMachine-readable markingMachine-readablemarkingAmazon Nova ReelAmazon Nova Reel — Machine-readable marking: Invisible watermark plus C2PA Content CredentialsD-IDD-ID — Machine-readable marking: Not documentedFlikiFliki — Machine-readable marking: Not documentedHeyGenHeyGen — Machine-readable marking: Not documentedKling AIKling AI — Machine-readable marking: Not documentedLTX StudioLTX Studio — Machine-readable marking: Not documentedLuma AILuma AI — Machine-readable marking: Not documentedPictoryPictory — Machine-readable marking: Not documentedPikaPika — Machine-readable marking: Not documentedRunwayRunway — Machine-readable marking: Not documentedSceneMixerSceneMixer — Machine-readable marking: Not documentedSoraSora — Machine-readable marking: C2PA on every asset, standard namedSynthesiaSynthesia — Machine-readable marking: Not documentedVeoVeo — Machine-readable marking: SynthID, with a verification platform namedWanWan — Machine-readable marking: Not documented
Fig. 6 One field at a time, every generator beside it, Sora marked. Hollow means the vendor's pages say nothing there. Exact wording in the rows below. Recorded 2026-09-22.
Every generator on one field, with Sora marked. Recorded 2026-09-22.
GeneratorMachine-readable marking
Amazon Nova ReelInvisible watermark plus C2PA Content Credentials
D-IDNot documented
FlikiNot documented
HeyGenNot documented
Kling AINot documented
LTX StudioNot documented
Luma AINot documented
PictoryNot documented
PikaNot documented
RunwayNot documented
SceneMixerNot documented
SoraC2PA on every asset, standard named
SynthesiaNot documented
VeoSynthID, with a verification platform named
WanNot documented

Inclusion rule. Generators whose public pages state whether output carries a mark. A generator silent on this particular field keeps its row, marked hollow. Order. Alphabetical by generator name.

4Sources

Every line above is read from the Sora 2 system card published at openai.com, checked 2026-09-22. The same four fields for every generator are on the support table, and the column definitions are on the fields pages. Next along the register: SceneMixer, Synthesia.

  • Visible mark
    Listed for general availability among the provenance tooling for the vendor's own products: a visible moving watermark on videos downloaded from sora.com or the Sora applisted as provenance toolingOpenAI, Sora 2 system card / recorded 2026-09-22
  • Machine-readable marking
    In the same list: C2PA metadata on all assets, providing verifiable origin through an industry standardstandard namedOpenAI, Sora 2 system card / recorded 2026-09-22
  • Detection
    Also in that list: internal detection tools to help assess whether a certain video or audio was created by the vendor's productsheld inside the vendorOpenAI, Sora 2 system card / recorded 2026-09-22
  • Paid tier
    Not documented on the vendor's public pages (as of 2026-09-22)the system card attaches no plan to the watermarkOpenAI, Sora 2 system card / recorded 2026-09-22