GateTrue

What each generator documents about marking its output

Luma AI's control exists only before generation

Luma AI's control is a plan benefit, and its licensing guide says the state of a file is fixed when it is generated. The decision has to be taken before the work, not before delivery. As of 2026-09-22.

A plan benefit that has to be bought before the workOn nine rows sharing this cell's wording, an upgrade cleans whatever is generated afterwards, so the purchase can wait until delivery approaches. Here the state of each file is fixed at generation, which turns the same mechanism into a decision with a deadline.A decisionWhich plan theaccount is onbefore anygeneratingstarts.Fixes the stateGenerationEach fileinherits themarking stateof the plan atthat moment.PermanentlyA later upgradeCleans newoutput and isstated not toreach earlierfiles.Only forwardRecoveryRegeneratingthe shot, whichreturns adifferent file.Where the control window opens and closesOn nine other rows this same cell wording describes a purchase that can be made at any timewithout losing material.
Fig. 1 Same wording in the support table, a different consequence for anybody planning a production around it.
One cell of the register, and what it rests on. Read from the vendor's licensing guide on 2026-09-22.
The readingWhat it holds
The recorded valuePlan benefit, fixed at generation
The vendor's own wordsA watermark applied under the free or entry plan cannot be removed even if upgraded later.
How the reading was takenRead from a licensing guide, which describes the standing of files rather than a setting.

Inclusion rule. One row for the value, one for the sentence or absence behind it, one for the method. Nothing here is drawn from output, support replies or coverage by anyone else. Order. Fixed order: the value, then its evidence, then the method.

1A benefit with a deadline attached

Ten rows in this column read plan benefit, and on nine of them the benefit can be bought at any point: upgrade this afternoon and this evening's output is clean. Here the guide closes that door. Files inherit the state of the subscription at the moment they were generated, and later payment does not reach them.

So the mechanism is the same and the timing is not, which is why this row is worth separating from the nine that share its wording. A plan benefit with a deadline is operationally closer to a setting than to a purchase: somebody has to make a decision before the work happens.

2What the deadline costs when it is missed

Regenerating is not re-exporting. A generative model asked the same question twice returns two different files, so the clean version of an approved shot is a new shot that has to be approved again. A week of trial material is not recoverable by payment at any price.

That makes the decision to evaluate on a free plan a decision about the material rather than about the invoice. On the nine rows without the deadline, the same decision is reversible for the price of an upgrade, which is why a reader cannot treat the shared wording of this column as a shared consequence.

3The rule runs the other way too

New generations after a cancellation or downgrade fall under the free plan terms, described as limited usage, non-commercial use and possibly including a watermark, while the clean files produced while the subscription was active are not described as changing. Control lapses forward, not backward.

Both directions turn on the same pivot, the date a file was made. The register records the mechanism in this cell and the permanence in the free-tier cell, because a reader asking who decides and a reader asking when it is decided need different answers on this row.

4Sources

  • Control
    After a cancellation or downgrade, new generations fall under the Free plan terms and may include a watermark, while earlier Free and Lite output keeps its watermarktied to the state of the subscriptionLuma, Dream Machine licensing guide / recorded 2026-09-22
  • Paid tier
    Content generated under the Plus, Unlimited and Enterprise plans carries commercial usage rights with no watermarkfrom Plus upwardLuma, Dream Machine licensing guide / recorded 2026-09-22

The value above is read from lumalabs.ai, the vendor's licensing guide, on 2026-09-22. The whole row for this generator is on its own page, and the rule for what this column may hold is on the control column page. Neighbouring readings: Sora, control, Veo, control.